SASS-E Creative
Erin realized her journalism skills could be put to use beyond the newsroom—and without 2 a.m. wake-up calls. After all, journalism is about storytelling: stories that spark emotion and drive action. True to that spirit, there's even a story behind the name SASS-E. More than a playful take on "sassy," it's an acronym built from her family’s names—the most meaningful story she's ever told. It's a fitting tribute to the company’s mission: crafting authentic messages that truly resonate.
